Sézane

International Retailing/ Global Marketing

This project explores Sézane’s strategic international expansion, beginning with its entry into the dynamic Indian market. Known for its Parisian chic and timeless craftsmanship, Sézane aims to introduce its signature blend of classic and contemporary French style to a new global audience. By tapping into India’s rapidly growing middle class and evolving fashion landscape, the brand seeks to establish a meaningful foothold and position itself as the go-to destination for accessible Parisian elegance.