When Simon Met NYC

Marketing Promotion Strategy

“When Simon Met NYC” is a month-long fashion–art exhibition and launch event highlighting Simon Ungless’s creative legacy and the ethos of When Simon Met Ralph. Held at Greene Naftali Gallery, it showcases archival McQueen pieces, new WSMR designs, and process installations, supported by PR, digital ads, and a silent auction to build brand awareness and connect with both luxury insiders and a younger style-focused audience.

This was a group project in collaboration with Kylie Nicita & Amy Nguyen*